I thought this was particularly funny. GM ran advertisements which encouraged people to Google “Pontiac”, assumingly so they could get some positive brand rub-off from Google. So what do people see when they actually run the search? A big fat Mazda ad as the second search result in the second “sponsored link”. To throw salt in the wound, the Mazda site does a side by side comparison between the MX-5 Miata and the new Pontiac Solstice (guess who’s the winner in the comparison?
)

This is pure genius on Google’s part. Obviously GM paid top dollar for the advertising placement; and now they are doubling their take with Mazda paying top dollar for the 2nd spot as well. Nice!
I have to assume that while this ad deal was being struck, the people from Google knew well that this would happen; I wonder if the GM people had a clue…













